As a small or medium-sized business owner, you understand the importance of data in making informed decisions. But how do you make sense of all the data you have and turn it into actionable insights? This is where business intelligence (BI) tools come in.

BI tools are software applications that help you analyze and visualize your data, so you can make strategic and tactical business decisions. With the market flooded with numerous BI tools, selecting the right one for your business can be overwhelming.

Here’s the good news: there are plenty of options to choose from. In fact, according to Mordor Intelligence, the global business intelligence market is projected to be worth USD 40.50 billion by 2026.

But how do you identify the best BI tool for your business? How can you ensure it aligns with your online goals? In this guide, we’ll help you navigate the BI landscape and narrow down your options to find the tool that suits your business needs.

Top 10 Business Intelligence Tools to Empower Your Business Decision Making

In today’s data-driven world, businesses need to be equipped with tools that can help them harness the power of data to make informed decisions. This is where Business Intelligence (BI) tools come in, offering a range of features that enable organizations to collect, analyze, and visualize data in a meaningful way.

From data discovery to forecasting future outcomes, BI tools have become a must-have for businesses of all sizes. The best part is that they are no longer restricted to the expertise of advanced analytics specialists, but are accessible to everyone.

So, why use Business Intelligence tools? The answer lies in the insights they provide, enabling businesses to achieve growth, resolve urgent issues, and gather all their data in one place.

To help you navigate the world of BI, we’ve compiled a list of the top 10 Business Intelligence tools in 2023. Whether you’re a small business owner or a seasoned data analyst, there’s a tool on this list that can meet your needs and take your business decision making to the next level.

1. Sisense

Sisense is a user-friendly data analytics and business intelligence tool that allows anyone within your organization to manage large and complex datasets as well as analyze and visualize this data without your IT department getting involved.

It lets you bring together data from a wide variety of sources, including Adwords, Google Analytics, and Salesforce.

Not to mention, because it uses in-chip technology, data is processed quite quickly compared to other tools. This platform is even recognized as a leading cloud analytics platform by various industry experts such as Gartner, G2, and Dresner.

2. Domo

Domo is a cloud-based business intelligence tool that helps organizations make data-driven decisions through its intuitive platform that delivers insights at scale.

With Domo, users can easily integrate and transform data from any source, visualize data in a variety of formats, and share insights with stakeholders. The platform also offers predictive analytics, real-time data monitoring, and mobile access.

3. SAP Business Objects

SAP Business Objects provides a comprehensive approach to business intelligence. It offers reporting, analysis and interactive data visualization with a focus on customer experience, digital supply chain and ERP.

With self-service, role-based dashboards, this robust software is suitable for all roles (IT, end-users, and management) and offers numerous functionalities in one platform.

4. IBM Cognos Analytics

IBM Cognos Analytics is an enterprise-grade business intelligence tool that provides a comprehensive solution for reporting, analysis, dashboards, and scorecards. The platform is designed to meet the needs of business users and IT professionals, offering a wide range of features and capabilities for data modeling, analysis, and visualization. IBM Cognos Analytics also offers predictive analytics and natural language processing for easier data exploration and discovery.

5. Slemma

Slemma is a cloud-based data visualization and business intelligence tool that allows users to connect to a wide range of data sources, create custom dashboards and reports, and share insights with stakeholders.

The platform offers a drag-and-drop interface for easy report creation, as well as advanced visualization options, such as heat maps, charts, and graphs. Slemma also offers data exploration and discovery tools, predictive analytics, and mobile access.

6. TIBCO Spotfire

TIBCO Spotfire is a data visualization and business intelligence tool that enables users to quickly and easily analyze data and create interactive visualizations.

The platform offers a range of advanced features, including predictive analytics, geospatial analysis, and real-time data monitoring. TIBCO Spotfire also offers integration with a wide range of data sources and platforms, including Hadoop and Salesforce, as well as mobile access.

7. Pentaho

Pentaho is a comprehensive data integration and business intelligence tool that offers a wide range of features and capabilities for data integration, analytics, and reporting.

The platform provides a drag-and-drop interface for creating reports and dashboards, as well as advanced analytics capabilities, such as predictive analytics and machine learning. Pentaho also offers mobile access and integration with a wide range of data sources and platforms.

8. Board

Board is an all-in-one business intelligence platform that combines analytics, reporting, and planning capabilities in a single solution.

The platform provides a drag-and-drop interface for creating reports and dashboards, as well as advanced analytics capabilities, such as predictive analytics and machine learning.

Board also offers collaboration features and mobile access, as well as integration with a wide range of data sources and platforms.

9. Adaptive Insights

Adaptive Insights is a cloud-based business intelligence and financial planning tool that enables organizations to create and manage budgets, forecasts, and financial reports.

The platform provides a drag-and-drop interface for creating reports and dashboards, as well as advanced analytics capabilities, such as predictive analytics and machine learning.

Adaptive Insights also offers collaboration features and mobile access, as well as integration with a wide range of data sources and platforms.

10. Oracle Business Intelligence

Oracle Business Intelligence is a comprehensive business intelligence tool that provides a range of features and capabilities for data integration, analytics, and reporting.

The platform offers a drag-and-drop interface for creating reports and dashboards, as well as advanced analytics capabilities, such as predictive analytics and machine learning. Oracle Business Intelligence also offers collaboration features and mobile access, as well as integration with a wide range of data sources and platforms.

Conclusion

Business Intelligence (BI) tools are a powerful asset for any business, providing valuable insights into your performance and future prospects. However, while BI tools excel at aggregating data from a range of sources, they lack the ability to collect data directly from your customers. This is where the Voice of Customer (VoC) comes in – a crucial element not only for boosting your profits, but also for fostering customer loyalty and appreciation.

To truly succeed in today’s competitive marketplace, businesses need to gather and analyze customer feedback. By doing so, you can supplement your existing BI tool and gain invaluable insights into the preferences, needs, and expectations of your target audience.

This data can then be used to tailor your products, services, and overall customer experience to meet these expectations.

In short, combining the power of BI tools with the Voice of Customer can help you unlock the full potential of your business and achieve long-term success. So why not take the first step and start gathering customer feedback today?

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