Possessing loads of data means nothing if you can’t decipher it, which is where business intelligence companies come into play. These companies gather data, conduct analyzes and organize their findings into reports, charts, dashboards and other convenient formats. Businesses then make decisions based on this digestible information, and the results are a game-changer.

If you don’t consider market trends and consumer preferences, you may introduce a product that is out of touch with customers, such as Cheeto-flavored lipstick. On the other hand, businesses that do value data can heighten their institutional self-knowledge and make smarter decisions. This was the case with Uber, which applied its vehicle-tracking and route optimization technologies to create the UberEats app, now worth billions.

While business intelligence may sound abstract, the insights it produces are often fairly simple. Restaurants, for instance, rely on business intelligence to pinpoint bottlenecks in kitchen workflows and highlight popular dishes.

Still, this field has undergone over a century of evolution to get where it is today. Having moved on from decision support systems, companies can now leverage business intelligence software, SQL databases, cloud platforms and machine learning tools. As a result, business intelligence boasts a range of applications.

We’ve compiled a list of 25 business intelligence vendors gleaning insights from data and helping businesses make more evidence-based decisions.

25+ Business Intelligence Companies to Know

1. Insightsoftware

How a company applies business intelligence: Among its many data analytics products, Insightsoftware allows companies to track cost and revenue streams using Longview Analytics.

This financial intelligence platform creates automated financial dashboards and centralizes data in one place. In addition, the platform’s financial reports are much more pleasing to the eye than Excel and offer intuitive point-and-click functionality.

Location: Toronto, Ontario, Canada

Industries: Fintech, Software, Cloud

Product: Longview Analytics Platform

Pricing: Submit request for pricing information

2. Toast

How it applies business intelligence: From hardware to software, this business intelligence platform was designed for the food industry.

Toast kitchen equipment can withstand higher temperatures than regular plates. Restaurant software analytics also helps managers identify workflow bottlenecks in the kitchen or, at the front of the home, track how the number of eateries fluctuates by day and season.

Industries: Fintech, Software, Food

Product: Toast Platform

Pricing: Free Starter Kit plan with additional plan options

Location: Boston, Massachusetts

3. Global Healthcare Exchange (GHX)

How it uses business intelligence: The Global Healthcare Exchange (GHX) helps healthcare providers and organizations solve their most pressing problems.

The business intelligence provider also helps healthcare organizations empower and streamline their tasks by automating order-to-pay, contracts, price negotiation, invoicing, payment automation, and value-added solutions, leading to better outcomes and lower operating costs.

Industries: Healthcare, Logistics, Cloud

Product: GHX Lumere

Pricing: Contact company for more information

Location: Louisville, Colorado

4. Restaurant365

How it applies business intelligence: Restaurant365 provides restaurant owners and managers with all-in-one management software designed to streamline operations.

The platform includes tools to help the restaurant industry with everything from hiring and payroll to scheduling, as well as advanced vendor, inventory, application and intelligence management capabilities.

Industries: Food, Software, HR Tech

Product: Accounting, Store Operations and Workforce Software

Pricing: $435 per month for Essential plan

Location: Austin, Texas

5. Sisense – Business Intelligence Companies

How it applies business intelligence: Sisense’s analytics platform is designed for a range of companies, whether they use a code-in or no-code approach.

The platform works with data stores such as Snowflake and Amazon Redshift to connect to all company data.

Teams can then easily create easy-to-read data visualizations and anticipate future opportunities with machine learning and predictive analytics.

Industries: Software, Artificial Intelligence, Machine Learning, Cloud

Product: Sisense Fusion Analytics Platform

Pricing: Contact company for pricing information

Location: New York, New York

6. Alation – Business Intelligence Companies

How it applies business intelligence: Alation’s business intelligence platform not only autonomously inventories and indexes data, but also contextualizes it.

During analysis, its machine learning algorithms suggest query adjustments and remind users of best practices. They can also study and recommend typical usage patterns or surface metadata with explanatory glossaries.

Industries: Big Data, Cloud, Software

Product: Data Catalog and Intelligence Platform

Pricing: Contact sales for pricing information

Location: Redwood City, California

7. Alteryx

How it uses business intelligence: The Alteryx platform aims to free up time for data analysts to analyze data more (workers can spend up to 44% of their work day on wasteful activities).

That’s why the Alteryx platform streamlines data cleansing and mixing processes, making coding optional. Meanwhile, the machine learning-enabled interface allows for in-depth analysis with easy-to-work collaboration tools for predictive and spatial modeling.

Industries: Software, Machine Learning, Analytics

Product: Alteryx Platform

Pricing: Free trial; contact company for more information on team plans

Location: Irvine, California

8. Heap

How it uses business intelligence: Instead of waiting to be told what consumer behavior to track, Heap tracks everything from desktop and mobile clicks to completed transactions.

The platform collects relevant data not only from customer sites, but also from many partner sites such as Salesforce and Shopify. Users can mine the resulting cache without programming, adapting their communication strategies to specific customer groups.

Industries: Software, Customer Success, Sales, Marketing

Product: Digital Insights Platform

Pricing: Free plan with option to upgrade

Location: San Francisco, California

9. ActionIQ

How it uses business intelligence: ActionIQ’s customer data platform enables personalized marketing campaigns for clients like Shutterfly and the New York Times.

Its AI framework aggregates data from social media, transactions, and various other integrations into multi-dimensional consumer profiles.

From there, marketers can use a simple drag and drop user interface to target audiences based on their web history and real-time behavior.

Industries: Artificial Intelligence, Customer Success, Marketing

Product: CX Hub

Pricing: Contact company for more information

Location: New York, New York

10. Domo

How it applies business intelligence: Domo supports companies with a flexible platform that can store data in the Domo cloud or in the company’s own cloud.

Accessible dashboards and a range of minimal and no-code tools allow everyone in the company to participate in the cloud as well.

For even more convenience, the Domo platform can connect to data sources such as Google and BigQuery, automating decision-making processes using machine learning.

Industries: Cloud, Artificial Intelligence, Machine Learning, Software

Product: Domo Business Cloud

Pricing: Free trial; contact company for a sales quote

Location: American Fork, Utah

11. Crunchbase

How it applies business intelligence: Crunchbase’s big data platform provides users with detailed information about the operating health, funding, age, and key stakeholders of both private and public companies.

More information is available through the Crunchbase platform, including monthly site traffic metrics, funding rounds, top investors, and any acquisitions. All of this data is accumulated through machine learning, data science, and community input to give companies a more holistic view of their industry.

Industries: Software, Sales, Marketing

Product: Crunchbase Enterprise

Pricing: Available free trial with Starter plan listed at $29 per month

Location: San Francisco, California

12. People.ai

How it uses business intelligence: People.ai uses artificial intelligence to unlock new sales and revenue opportunities that help sales, marketing, and account teams make a huge impact on businesses.

The platform is able to grow sales reps faster to full speed and increase revenue per rep, populate marketing databases with leads, and improve forecasting accuracy through AI-driven automation.

Industries: Sales, Marketing, Customer Success, Life Sciences, Manufacturing

Product: People.ai Data Platform

Pricing: Contact company for more information

Location: San Francisco, California

13. Tableau

How it applies business intelligence: Tableau ensures that everyone in the enterprise can see the underlying patterns and correlations in enterprise data—without coding.

The platform allows users to easily create visualizations, apply statistical AI models, and search for answers using natural language models.

Salesforce’s Einstein Discovery is also built into the platform, offering ways to simplify workflows and make better, data-driven decisions.

Industries: Artificial Intelligence, Machine Learning, Software, Cloud

Product: Tableau Platform

Pricing: Tableau Creator plan is $70 per month and ideal for analysts, with other plans available

Location: Seattle, Washington

14. ProfitWell

How it uses business intelligence: ProfitWell operates a platform that allows SaaS and subscription companies to increase their revenues by reducing customer churn and optimizing pricing.

The ProfitWell Metrics platform contains data and insights that help businesses optimize subscription prices and identify the most effective ways to generate revenue, helping them retain customers and maintain a growth mindset.

Industries: Fintech, Software, Payments, Sales, Customer Success, Marketing

Product: ProfitWell Metrics Platform

Pricing: Free with account

Location: Boston, Massachusetts

15. Looker

How it applies business intelligence: The Looker business intelligence platform takes the hassle out of extracting data by working directly with SQL databases.

It autonomously generates SQL code that results in relevant information and visualizations such as Sankey charts and tree maps.

Users simply need to sketch out the metrics that matter most to their business in LookML’s proprietary data modeling language.

Industries: Software, Machine Learning, Big Data, Cloud

Product: Data Platform

Pricing: Contact sales for pricing information

Location: Santa Cruz, California

16. InsightSquared

How it applies business intelligence: InsightSquared’s revenue analysis software captures every detail of a company’s sales funnel process.

This requires the synthesis of large amounts of data to link every dollar earned to specific marketing campaigns, sales strategies and individual representatives.

The platform then creates operational reports and dashboards that close communication gaps between sales and marketing.

Industries: Marketing, Sales, Customer Success, Software.

Product: Revenue Intelligence Platform

Pricing: Submit request for pricing information

Location: Boston, Massachusetts.

17. Waypoint Consulting

How it applies business intelligence: Instead of software, Waypoint Consulting, acquired by Wipfli in 2023, provides technical experts to help companies optimize their data practices through data science principles, customizable dashboards, and Hadoop stores.

Supporting Wipfli’s business intelligence division, WayPoint makes popular technologies work for clients in highly regulated and specialized industries such as healthcare and finance.

Industries: Information Technology, Cloud

Product: Wipfli’s Business Intelligence Products

Pricing: Contact company for more information

Location: West Chester, Pennsylvania

18. TIBCO

How it uses business intelligence: Spotfire, TIBCO’s AI-powered platform, simplifies data analysis and provides companies with a single place to store, validate and organize their data.

The platform’s intelligent interface functions as a humanoid assistant, recommending modeling approaches, highlighting trends and outliers, capturing the underlying meaning of naturally worded search queries, and analyzing real-time data streams from IoT devices and messaging services.

Industries: Software, Artificial Intelligence, Machine Learning

Product: TIBCO Unify Product Suite

Pricing: Submit request for pricing information

Location: Palo Alto, California

19. Segment

How the company applies business intelligence: Segment has attracted clients such as IBM and Fox with its business intelligence platform.

Users collect and store data using a single universal Segment API. They can then apply more than 300 analytics tools, including live debugging, various filters, and marketing tools that allow them to target specific consumers. In accordance with EU privacy laws, Segment also allows data to be deleted.

Industries: Software, Marketing, Customer Success

Product: Customer Data Platform

Pricing: Free plan with account, with option to upgrade

Location: San Francisco, California

20. GoodData

How it applies business intelligence: GoodData customers can provide their users with customized real-time analytics through built-in dashboards.

The panels are equipped with intuitive interfaces and machine learning algorithms that continually improve their predictive capabilities and have led to corporate partnerships.

For example, businesses running the Zendesk customer service platform can visually monitor ticket volumes, response times, and more with GoodData dashboards.

Industries: Software, Customer Success, Marketing, Sales, Fintech

Product: GoodData Platform

Pricing: Professional Plan starts at $12,000 per year; contact company for more information on Enterprise Plan

Location: San Francisco, California

21. Qlik Analytics & Data Integration Platform

How it applies business intelligence: The Qlik Platform applies AI to data, allowing you to manage even huge data warehouses.

The AI platform’s associative engine can capture relationships between different datasets and recommend directions and parameters for analysis.

Users can also rely on the machine learning and natural language processing models of business intelligence software to quickly process questions and find the information they need.

Industries: Cloud, Artificial Intelligence, Machine Learning, Software

Product: Qlik Sense

Pricing: Free trial, with the Qlik Sense Business Plan starting at $30 per month

Location: King of Prussia, Pennsylvania

22. MicroStrategy

How does he apply business intelligence? The open design of Microstrategy business intelligence software allows for a wide range of analytic projects.

Companies can leverage the platform’s resources to develop and deploy applications, choosing from high- and low-code methods.

AI and machine learning also make it easier to develop workflows and use analytics to make business decisions.

Industries: Analytics, Cloud, Artificial Intelligence, Machine Learning

Product: Microstrategy Platform

Pricing: Contact company for more information

Location: Tysons Corner, Virginia

23. Fractal

How it applies business intelligence: Fractal’s AI-powered tools turn normally opaque data formats into business intelligence. As part of its suite of AI products, the company offers the Crux Intelligence analytics platform.

This platform uses artificial intelligence and natural language processing to present complex data in mobile formats, answer questions, and make decisions with predictive analytics.

Onboarding also only takes a couple of days, making teams more independent and less dependent on traditional business analysts.

Industries: Artificial Intelligence, Machine Learning, Analytics

Product:Crux Intelligence

Pricing: Free on Google Play and the AppStore

Location: New York, New York

24. Birst | Business intelligence and analytics

How it applies business intelligence: The Infor Birst platform stands out from other business intelligence providers because it specializes in network business intelligence.

This means that on their decentralized platform, the IT department owns the data, but individual users can still add data to the enterprise’s shared data pool.

Birst’s system reflects real-time updates from both owners and users and offers AI-driven analytics designed to find data-driven explanations for puzzling phenomena.

Industries: Software, Artificial Intelligence, Cloud

Product: Infor Birst

Pricing: Contact company for more information

Location: San Francisco, California

25. Saama Technologies

How does she apply business intelligence? Designed with the life sciences in mind, the Saama SaaS analytics platform streamlines pharmaceutical development.

By accepting and integrating different datasets, it accelerates research design and execution by providing information on optimal research locations, cohort structures, and risk management strategies. The platform also offers AI-based forecasts of potential market share for new drugs.

Industries: Artificial Intelligence, Cloud, Information Technology

Product: Life Science Analytics Cloud

Pricing: Contact company for more information

Location: Campbell, California

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